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Understanding multinational companies in public health systems, using a competitive advantage framework
1Principal Lecturer, Public Services International Research Unit (PSIRU), The Business School, University of Greenwich, UK. j.lethbridge@gre.ac.uk.
Globalization and Health
|July 5, 2011
Summary
This study used Porter's Five Forces to analyze multinational health care companies' strategies in public health systems. Understanding these business strategies is crucial for navigating global capital in national healthcare.
Area of Science:
- Health Policy
- Business Strategy
- Global Health
Background:
- Examines multinational health care companies' involvement in public health systems.
- Analyzes company strategies regarding marketing, pricing, and regulation.
- Applies Porter's Five Forces framework to company strategies within health policy.
Purpose of the Study:
- To demonstrate how business tools can enhance understanding of global capital strategies in national health systems.
- To explain company strategies by integrating social science and business methodologies.
- To analyze the strategic objectives of health care companies operating in public health sectors.
Main Methods:
- Case study analysis of five multinational health care companies.
- Application of Porter's Five Forces framework to analyze company strategies.
- Qualitative analysis of marketing, pricing, and regulatory strategies.
Main Results:
- Company strategies exhibit multiple dimensions aligning with Porter's Five Forces.
- Porter's Five Forces effectively identifies factors influencing entry into public health care systems.
- Demonstrates the utility of business frameworks in health policy research.
Conclusions:
- Business tools, like Porter's Five Forces, aid in understanding health care company motives and actions in public systems.
- Provides insights into the strategies of global capital within national health systems.
- Highlights the need for health service commissioners to grasp these evolving dynamics.
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