Spontaneous trait inference is culture-specific: behavioral and neural evidence

People with an independent model of the self may be expected to develop a spontaneous tendency to infer a personality trait from another person's behavior, but those with an interdependent model of the self may not show such a tendency. We tested this prediction by assessing the cumulative effect of both trait activation and trait binding in a diagnostic task that required no trait inference. Participants first memorized pairings of facial photos with trait-implying behavior. In a subsequent lexical decision task, European Americans showed clear evidence of spontaneous trait inference: When they were primed with a previously studied face, lexical decision for the word for the implied trait associated with that face was facilitated, and the antonym of the implied trait elicited an electrophysiological sign associated with processing of semantically inconsistent information (i.e., the N400). As predicted, however, neither effect was observed for Asian Americans. The cultural difference was mediated by independent self-construal.