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Cognitive psychology emerged as a significant field in the mid-20th century. It focused on understanding humans' internal mental processes. This approach emphasizes how people perceive, remember, think, and solve problems—elements critical to human cognition.
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Updated: May 30, 2026

Perspectives on Neuroscience

Perspectives on Neuroscience

Published on: July 31, 2007

The entrepreneur from a cognitive approach.

José C Sánchez¹, Tania Carballo, Andrea Gutiérrez

¹Facultad de Psicología, Universidad de Salamanca, Salamanca, Spain. jsanchez@usal.es

|July 22, 2011

Summary

The cognitive approach explains entrepreneurial behavior through mental processes, moving beyond personality traits. This research explores cognitive psychology

Area of Science:

Entrepreneurship
Cognitive Psychology

Background:

The trait approach to entrepreneurship has limitations.
Entrepreneurial behavior requires explanation through cognitive processes.

Purpose of the Study:

To review and highlight Cognitive Psychology's contributions to entrepreneurship.
To identify limitations and suggest future research directions in entrepreneurial cognition.

Main Methods:

Literature review of cognitive elements in entrepreneurship.
Analysis of existing research on entrepreneurial cognition.

Main Results:

Cognitive elements like scripts, self-efficacy, and heuristics are key to understanding entrepreneurs.
Entrepreneurial cognition is a developing research area with significant potential.

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Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal

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Conclusions:

Cognitive Psychology offers valuable insights into entrepreneurship.
Further research is needed to explore entrepreneurial cognition more deeply.