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The Availability Heuristic01:08

The Availability Heuristic

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):
Factors Influencing Attraction I: Proximity01:22

Factors Influencing Attraction I: Proximity

Proximity plays a fundamental role in shaping interpersonal attraction by increasing opportunities for interaction and fostering familiarity. Research consistently demonstrates that individuals are more likely to form social bonds with those who are physically closer to them, whether in residential settings, workplaces, or educational institutions. This effect is largely driven by the increased frequency of encounters, which facilitates the development of friendships and romantic...
Short-distance Transport of Resources02:12

Short-distance Transport of Resources

Short-distance transport refers to transport that occurs over a distance of just 2-3 cells, crossing the plasma membrane in the process. Small uncharged molecules, such as oxygen, carbon dioxide, and water, can diffuse across the plasma membrane on their own. In contrast, ions and larger molecules require the assistance of transport proteins due to their charge or size. Transport across membranes also occurs within individual cells, playing a variety of essential roles for the plant as a whole.
The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the $2,000...
Factorial Design02:01

Factorial Design

Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...
Relationship Formation02:12

Relationship Formation

What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...

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Related Experiment Video

Updated: May 30, 2026

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
06:30

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

Initial resource assembly in new ventures: does location matter?

Tatiana Manolova1, Candida Brush, Linda Edelman

  • 1Bentley University, Massachusetts, USA. tmanolova@bentley.edu

Psicothema
|July 22, 2011
PubMed
Summary

New venture success hinges on location. Starting a business away from home leads to assembling more physical, financial, and organizational resources compared to home-based startups.

Area of Science:

  • Entrepreneurship
  • Business Management
  • New Venture Creation

Background:

  • Crucial early decisions significantly impact new venture success.
  • The choice between a home-based or separate location is a key initial decision for entrepreneurs.
  • Resource assembly, the initial step in building a resource base, is vital for new firms.

Purpose of the Study:

  • To examine the impact of firm-location decisions on the resource assembly process.
  • To understand how the choice of business location influences the acquisition of essential resources.
  • To analyze the differences in resource profiles based on whether a venture is home-based or located elsewhere.

Main Methods:

  • Comparative analysis of resource assembly processes.
  • Examination of resource profiles based on firm location (home vs. separate).

Related Experiment Videos

Last Updated: May 30, 2026

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
06:30

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

  • Quantification of physical, financial, and organizational resources assembled by new ventures.

    • Main Results:

    • Significant differences in resource profiles were observed based on firm location.
    • Businesses operating from separate locations (away-based) assembled higher quantities of resources.
    • Away-based firms demonstrated superior assembly of physical, financial, and organizational resources.

    Conclusions:

    • Firm-location decisions critically influence the resource assembly process for new ventures.
    • Establishing a business in a separate location facilitates the assembly of a broader and more substantial resource base.
    • Entrepreneurs should consider location as a strategic factor for optimizing resource acquisition and enhancing venture success.