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Updated: May 30, 2026
14:32
Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Telling the hospital story.
1American Hospital Association, Washington, DC, USA. rich@aha.org
Trustee : the Journal for Hospital Governing Boards
|July 23, 2011
Summary
Hospital trustees should actively share their institution's narrative with the local community. Effective communication builds trust and understanding between healthcare providers and the public.
Area of Science:
- Healthcare Administration
- Community Engagement
- Hospital Public Relations
Background:
- Effective communication is crucial for healthcare organizations.
- Building community trust is a key objective for hospitals.
- Hospital trustees play a vital role in organizational outreach.
Purpose of the Study:
- To emphasize the importance of hospital trustees communicating their institution's story.
- To advocate for proactive community engagement by hospital leadership.
Main Methods:
- This is a call to action and advocacy piece, not a research study.
- Relies on the expertise and perspective of the American Hospital Association (AHA) CEO.
Main Results:
- Direct communication from hospital trustees can enhance community perception.
- Sharing the hospital's narrative can foster stronger local relationships.
Conclusions:
- Hospital trustees are encouraged to proactively engage with their communities.
- Telling the hospital's story is an essential strategy for building public trust and support.
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