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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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The effectiveness of personalized e-mail newsletters and the role of personal characteristics

Ewa Maslowska1, Bas van den Putte, Edith G Smit

  • 1Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands. e.h.maslowska@uva.nl

Cyberpsychology, Behavior and Social Networking
|July 28, 2011
PubMed

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