Related Experiment Video

Updated: May 30, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

The effects of message framing, involvement, and nicotine dependence on anti-smoking public service announcements

Wan S Jung1, Jorge Villegas

  • 1College of Journalism and Communications, University of Florida, Gainesville, FL 32611, USA. wanseop9@ufl.edu

Health Marketing Quarterly
|August 6, 2011
PubMed

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