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No "magic bullet": exploring community mobilization strategies used in a multi-site community based randomized
Virginia A Tedrow1, Carla E Zelaya, Caitlin E Kennedy
1Department of International Health, Johns Hopkins Bloomberg School of Public Health, 615N. Wolfe Street/Room E5037, Baltimore, MD 21205, USA. vtedrow@jhsph.edu
Abstract:
As community-level interventions become more common in HIV prevention, processes such as community mobilization (CM) are increasingly utilized in public health programs and research. Project Accept, a multi-site community randomized controlled trial, is testing the hypothesis that CM coupled with community-based mobile voluntary counseling and testing and post-test support services will alter community norms and reduce the incidence of HIV. By using a multiple-case study approach, this qualitative study identifies seven major community mobilization strategies used in Project Accept, including stakeholder buy-in, formation of community coalitions, community engagement, community participation, raising community awareness, involvement of leaders, and partnership building, and describes three key elements of mobilization success.
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