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Evidence-based practice: triumph of style over substance?
1a.booth@sheffield.ac.uk
Health Information and Libraries Journal
|August 12, 2011
Summary
Evidence-based practice (EBP) and the Cochrane Collaboration succeeded through simple marketing messages. Health librarians should identify unique selling points and user needs for professional contribution.
Area of Science:
- Health sciences
- Information science
Background:
- Evidence-based practice (EBP) and the Cochrane Collaboration are prominent initiatives.
- Their success is linked to effective marketing strategies.
- Understanding critical success factors is key to replicating their impact.
Purpose of the Study:
- To examine the success factors of evidence-based practice (EBP) and the Cochrane Collaboration.
- To analyze the marketing strategies employed by these initiatives.
- To identify implications for health librarians regarding professional messaging and user needs.
Main Methods:
- Qualitative analysis of the marketing messages of EBP and the Cochrane Collaboration.
- Review of literature on EBP and health library services.
- Identification of critical success factors and implications.
Main Results:
- The simplicity of initial messages facilitated the adoption and evolution of EBP and Cochrane Collaboration.
- EBP represents one worldview; other perspectives can contribute.
- Health librarians need to develop simple, compelling messages highlighting their unique value.
Conclusions:
- Effective marketing, particularly message simplicity, is crucial for the success of health initiatives.
- Health librarians must recognize the value of diverse viewpoints and articulate their distinct contributions.
- Market research into user information needs is essential for health librarians to create impactful services.
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