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Related Concept Videos

Behavior Modification01:21

Behavior Modification

Behavioral approaches have often been criticized for ignoring mental processes and focusing solely on observable behavior. However, these approaches provide an optimistic perspective for individuals seeking to change their behaviors. Rather than concentrating on intrinsic personality traits, behavioral approaches suggest that even longstanding habits can be modified by changing the reward contingencies that maintain them.
A real-world application of operant conditioning principles is applied...
Self-Regulation01:25

Self-Regulation

Self-regulation, also known as self-control, encompasses a range of cognitive and behavioral processes that allow individuals to adjust their internal states and outward actions to align with socially acceptable norms and long-term goals. It plays a fundamental role in adaptive functioning, from resisting impulsive behaviors to persisting through challenging tasks. While its benefits are widely recognized, self-regulation is not limitless. Muraven and Baumeister's theory posits that...
Social Psychology and Individual Behavior01:29

Social Psychology and Individual Behavior

Social psychology examines how group dynamics, emotions, and cultural influences shape individual actions and decision-making. These elements interact to form behavioral patterns that affect personal choices and social interactions.The Role of Group DynamicsGroups play a crucial role in shaping behavior by reinforcing norms and expectations. Individuals derive a sense of self from group membership, often aligning their behaviors with group norms to maintain social cohesion. For example, an...
Law of Effect01:06

Law of Effect

B.F. Skinner, a prominent figure in behavioral psychology, introduced operant conditioning by emphasizing the role of consequences in shaping behavior. This theory builds upon the law of effect proposed by Edward Thorndike, which posits that behaviors followed by satisfying outcomes are likely to be repeated. In contrast, those followed by unsatisfying outcomes are less likely to recur.
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle boxes...
Regression Toward the Mean01:52

Regression Toward the Mean

Regression toward the mean (“RTM”) is a phenomenon in which extremely high or low values—for example, and individual’s blood pressure at a particular moment—appear closer to a group’s average upon remeasuring. Although this statistical peculiarity is the result of random error and chance, it has been problematic across various medical, scientific, financial and psychological applications. In particular, RTM, if not taken into account, can interfere when researchers try to extrapolate results...
Behaviorism01:28

Behaviorism

The field of behaviorism was pioneered by figures such as Ivan Pavlov, John B. Watson, and B.F. Skinner fundamentally shifted the focus of psychology to the observable and controllable aspects of human and animal behavior. This shift marked a critical evolution in the discipline, emphasizing scientific rigor and experimental methodology.
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...

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Related Experiment Video

Updated: May 30, 2026

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
07:05

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents

Published on: September 10, 2018

Behavioral economics and regulatory analysis.

Lisa A Robinson1, James K Hammitt

  • 1Lisa.A.Robinson@comcast.net

Risk Analysis : an Official Publication of the Society for Risk Analysis
|August 16, 2011
PubMed
Summary

Behavioral economics impacts policy valuation by highlighting decision-making biases. Benefit-cost analysis must account for these psychological factors in environmental, health, and safety regulations.

Area of Science:

  • Environmental Economics
  • Behavioral Economics
  • Policy Analysis

Background:

  • Behavioral economics reveals systematic deviations from rational decision-making.
  • This has implications for policy design but less so for economic valuation of policy outcomes.
  • Benefit-cost analysis (BCA) is a key tool for evaluating environmental, health, and safety regulations.

Purpose of the Study:

  • To review behavioral economics literature and its implications for economic valuation in BCA.
  • To explore how psychological aspects of decision-making affect the valuation of policy consequences.
  • To provide guidance on incorporating behavioral insights into regulatory analysis.

Main Methods:

  • Literature review of behavioral economics research.

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Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
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Published on: March 2, 2011

  • Discussion of implications for key BCA components: willingness to pay/accept, risk valuation, and discounting.
  • Analysis of how to handle "irrational" preferences in policy valuation.
  • Main Results:

    • Behavioral insights challenge traditional assumptions in economic valuation.
    • Specific concerns include using willingness to pay/accept, valuing mortality risk, and discounting.
    • There is a need to rely on well-designed studies and acknowledge uncertainty.

    Conclusions:

    • Analysts should not judge preferences as "rational" or "irrational."
    • Emphasize reliance on empirical evidence, sensitivity analysis, and probabilistic modeling.
    • Advocate for describing affected populations' preferences, ensuring they are informed and considered.