Related Experiment Video
Updated: May 29, 2026

06:42
Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Social consensus through the influence of committed minorities.
J Xie1, S Sreenivasan, G Korniss
1Department of Computer Science, Rensselaer Polytechnic Institute, 110 8th Street, Troy, New York 12180, USA.
Summary
A small group of committed individuals can rapidly reverse majority opinion. Beyond a critical 10% threshold, opinion reversal time drastically decreases, especially in large populations.
Area of Science:
- Social dynamics
- Network theory
- Opinion formation
Background:
- Understanding how opinions spread and change in populations is crucial.
- Previous models often assume agents are susceptible to influence.
Purpose of the Study:
- To investigate the impact of committed, non-convertible agents on opinion dynamics.
- To identify critical thresholds for rapid population-wide opinion reversal.
Main Methods:
- Agent-based modeling simulating opinion propagation.
- Mathematical analysis of opinion dynamics on different network structures (complete, Erdős-Rényi, scale-free).
Main Results:
- A critical fraction of approximately 10% committed agents dramatically accelerates opinion reversal.
- For complete graphs, reversal time shifts from exponential (p < pc) to logarithmic (p > pc) with population size N.
- Similar qualitative behavior observed in random and scale-free networks.
Conclusions:
- Even a small, dedicated minority can destabilize and reverse majority opinion.
- The network structure significantly influences the speed of opinion change.
- Identified a critical threshold for efficient opinion reversal in large populations.
Related Concept Videos
Group Polarization
Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
Conformity
Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.
Groupthink
When in group settings, we are often influenced by the thoughts, feelings, and behaviors around us. Groupthink is another phenomenon of conformity where modification of the opinions of members in a group aligns with what they believe is the group consensus (Janis, 1972). In such situations, the group often takes action that individuals would not perform outside the group setting because groups make more extreme decisions than individuals do. Moreover, groupthink can hinder opposing trains of...
Social Proof
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
In- and Out-Groups
People all belong to a gender, race, age, and social economic group. These groups provide a powerful source of our identity and self-esteem (Tajfel & Turner, 1979) and serve as our in-groups. An in-group is a group that we identify with or see ourselves as belonging to.
Social Foundations of Self II: The Generalized Other
According to George Herbert Mead, as children progress beyond the game stage, they develop a more comprehensive understanding of societal rules and norms. This cognitive and social development enables them to internalize the expectations of the broader community, refining their ability to regulate behavior.Consistent participation in organized activities is crucial in helping children recognize that their actions are not isolated but contribute to a more significant, interconnected group effort.
