Four rules to service

Hospitals weighing the benefits of a busy and pleased cardiologist, neurologist, oncologist, or surgeon against the happiness of the radiologists will result in the radiologists drawing the short straw. Radiologists are seen as contracted physicians who do not refer patients. As an outpatient imaging center, it is very important to collaborate with your radiologists to keep your facility from becoming a commodity. Collaborating with your radiologists and working together to drive outcomes, not statistics, will allow others to see a defined value for your service. Each physician office will have unique preferences for the imaging needs of their patients. Imaging services can no longer take the "one size fits all" approach with referring physicians or patients. Individualized scheduling process for a specific office will help them find the needed value for your services. Service is only one small, but important way, to provide a qualitative differentiation across your market.