Action compatibility effects are hedonically marked and have incidental consequences on affective judgment

Recent results from Cannon, Hayes, and Tipper (2010) have established that the Action Compatibility Effect (ACE) is hedonically marked and elicits a genuine positive reaction. In this work, we aim to show that the hedonic marking of the ACE has incidental consequences on affective judgment. For this, we used the affective priming paradigm principle (for a review, see Musch & Klauer, 2003): participants have to respond, as quickly as they can, regarding the pleasantness or unpleasantness character of a target word. In the priming phase, we do not present an affective stimulus; however, we present two different graspable objects, one after the other. The handles of the graspable objects are shown either both on the same side (i.e., perceptual action compatibility) or not (i.e., perceptual action incompatibility). In addition, the orientation of the handles of the objects are either compatible (i.e., action compatibility) or not (i.e., action compatibility) with the response hand used for the word evaluation. Consistent with our hypothesis, participants responded faster to positive words after perceptual action compatibility and action compatibility (thus demonstrating the ACE) than after incompatibility conditions.