Related Experiment Video
Updated: May 29, 2026

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
Published on: March 3, 2026
Modelling the theory of planned behaviour and past behaviour
1a University of Victoria , Canada.
Abstract:
This paper demonstrated two modelling techniques and three interpretations for the inclusion of past behaviour in a theory of planned behaviour (TPB) framework using structural equation modelling. Model 1 examined past behaviour as either a causal influence or as an autoregressive influence on current behaviour. Model 2 demonstrated a novel approach to including past behaviour and current behaviour while preserving the tenets of the TPB, as it freed the residual correlation between past and present behaviour but not the causal path. Participants were 305 undergraduate students (mean age = 19.42 years) who completed measures of the TPB, past exercise behaviour and current exercise behaviour at one-month follow-up. Results demonstrated the importance of a priori conceptualization of past behaviour, as the models provide differences between estimated coefficients. Subsequent interpretation and decision to use each modelling strategy depends on the research objective and theory.
Related Concept Videos
Models of Health Promotion and Illness Prevention I
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Social Cognitive Perspective on Personality
Social Proof
Modeling in Therapy
Participant Modeling
Participant modeling involves therapists demonstrating calm and effective behaviors in situations...
Behaviorism
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...
Theory of Attribution I: Correspondent Inference Theory
