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When scoring algorithms matter: effects of working memory load on different IAT scores
Florian Schmitz1, Sarah Teige-Mocigemba, Andreas Voss
1Albert-Ludwigs-Universität Freiburg, Germany. florian.schmitz@psychologie.uni-freiburg.de
The British Journal of Social Psychology
|September 8, 2011
Summary
Cognitive load impacts Implicit Association Test (IAT) performance, increasing errors and slowing responses, especially in difficult tasks. Unexpectedly, different scoring methods yield conflicting results under load, though external validity remains stable.
Area of Science:
- Cognitive Psychology
- Psychometric Measurement
Background:
- The Implicit Association Test (IAT) is widely used to measure implicit biases.
- Process models assume varying cognitive demands (working memory, executive functions) for compatible and incompatible IAT blocks.
Purpose of the Study:
- To investigate the impact of experimentally manipulated cognitive load on IAT performance and scoring.
- To examine how different IAT scoring algorithms are affected by increased cognitive load.
Main Methods:
- A secondary task (random number generation) was used to manipulate cognitive load in 120 participants completing an IAT.
- Performance metrics (latency, errors) and IAT scores (conventional, D-scores, log-transformed) were analyzed.
Main Results:
- Increased cognitive load resulted in slower reaction times and more errors, particularly in incompatible IAT blocks.
- Raw performance-based IAT scores (latency, errors) increased under load, while transformed scores (log-latency, D-scores) decreased.
- External correlations of IAT scores with other measures were not significantly altered by the cognitive load manipulation.
Conclusions:
- Cognitive load differentially affects raw versus transformed IAT scores, highlighting the importance of scoring algorithm choice.
- The dissociation suggests that different scoring methods capture distinct aspects of IAT performance under varying cognitive demands.
- Despite scoring discrepancies, the external validity of the IAT appears robust to cognitive load manipulations.
