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School foodservice personnel's struggle with using labels to identify whole-grain foods
Yen Li Chu1, Mary Orsted, Len Marquart
1School of Public Health, University of Alberta, Edmonton, Alberta, Canada. yenli.chu@ualberta.ca
Objective:
To describe how school foodservice personnel use current labeling methods to identify whole-grain products and the influence on purchasing for school meals.
Methods:
Focus groups explored labeling methods to identify whole-grain products and barriers to incorporating whole-grain foods in school meals. Qualitative analysis procedures and the constant comparative method were used to analyze data.
Results:
Participants were school foodservice personnel (n = 67) in 5 states across the United States. Limited ability and confidence were demonstrated in identifying whole-grain products from label information, statements, and claims. Participants indicated a need for a uniform labeling method such as whole-grain content to assist in ordering and purchasing. High cost and low acceptability were listed as barriers to incorporating whole-grain foods in school meals.
Conclusions And Implications:
Whole-grain product labeling should be improved to enhance understanding by foodservice personnel so that whole grains are included in school meals.
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