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Thomas Baumgartner1, Daria Knoch, Philine Hotz

  • 1Department of Economics, Laboratory for Social and Neural Systems Research, University of Zurich, Zurich, Switzerland. t.baumgartner@unibas.ch

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Area of Science:

  • Neuroscience
  • Decision Science
  • Cognitive Science

Background:

  • Humans often prioritize social norms and fairness over personal gain.
  • Understanding the neural basis of these costly normative decisions is crucial.

Purpose of the Study:

  • To investigate the causal neural mechanisms underlying fairness-related decision-making.
  • To identify the brain regions and networks involved in overriding self-interest for normative goals.

Main Methods:

  • Utilized repetitive transcranial magnetic stimulation (rTMS) to temporarily impair normative behavior.
  • Compared functional magnetic resonance imaging (fMRI) data between normal and 'deviant' subjects during decision-making tasks.
  • Examined neural activity and connectivity in the prefrontal cortex.

Main Results:

  • Normal subjects showed significantly higher activity and connectivity between the right dorsolateral prefrontal cortex (DLPFC) and posterior ventromedial prefrontal cortex (pVMPFC) when fairness conflicted with self-interest.
  • No significant differences in neural patterns or behavior were observed when fairness and self-interest aligned.
  • Impaired normative capacity in deviant subjects correlated with reduced activity/connectivity in this prefrontal network.

Conclusions:

  • A specific prefrontal network, involving the right DLPFC and pVMPFC, causally facilitates costly normative decisions.
  • This network's activation and connectivity are essential for overriding economic self-interest in favor of fairness.
  • Findings highlight the neural underpinnings of altruistic and norm-abiding behavior.