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Updated: May 28, 2026

The HoneyComb Paradigm for Research on Collective Human Behavior
Published on: January 19, 2019
Challenges for complexity measures: A perspective from social dynamics and collective social computation
Jessica C Flack1, David C Krakauer
1Santa Fe Institute, New Mexico 87501, USA.
This study introduces an empirically grounded method to understand collective behavior in social dynamics by extracting individual decision rules to build adaptive social circuits. This approach enables a quantitative analysis of social systems across multiple scales.
Area of Science:
- Social Dynamics and Complexity Science
- Evolutionary Theory
Background:
- Collective properties emerge from individual interactions in social systems.
- Understanding the relationship between micro-level rules and macro-level behavior is a key challenge.
Purpose of the Study:
- To review an empirically grounded approach for studying the emergence of collective properties from individual interactions.
- To define complexity measures applicable to social systems at multiple analytical levels.
- To facilitate quantitative comparisons across diverse social systems.
Main Methods:
- Extracting individual decision-making rules (strategies) from time-series data.
- Constructing adaptive social circuits to model collective effects.
- Developing complexity measures guided by biological and social system structures.
Main Results:
- Social circuits offer a compact description of collective effects by mapping individual rules to aggregate statistical properties.
- Empirically grounded complexity measures are more likely to be applicable to real-world data.
- Principled complexity measures allow rigorous investigation of adaptive features across micro, meso, and macro scales.
Conclusions:
- This approach provides a simple form of social computation.
- Complexity measures grounded in system properties facilitate quantitative comparisons across social systems.
- The framework supports a long-standing goal of evolutionary theory to link adaptive features across scales.
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