Related Experiment Video
Updated: Jan 24, 2026

Study of Experimental Organ Donation Models for Lung Transplantation
Published on: March 15, 2024
Utilizing the media to help increase organ donation in the Hispanic American population
Ali Salim1, Cherisse Berry, Eric J Ley
1Division of Trauma and Critical Care, Department of Surgery, Cedars-Sinai Medical Center, Los Angeles, CA 90048, USA. ali.salim@cshs.org
Objective:
As the shortage of suitable organs for transplantation is especially pronounced among Hispanic Americans (HA), our objective was to determine whether a focused media campaign including culturally sensitive educational material on organ donation would positively influence organ donation awareness, perceptions, and beliefs, and increase the likelihood of organ donation in the HA community.
Methods:
Cross-sectional telephone surveys were conducted before and after a media campaign in four Southern California neighborhoods with a high percentage of HA. Respondents, age ≥18 yr, were drawn randomly from lists of Hispanic surnames. Awareness, perception, and belief regarding organ donation and intent-to-donate were measured. The differences between the Pre- and Post-media surveys were analyzed.
Results:
A total of 524 Pre-media and 528 Post-media subjects were evaluated. The Post-media surveys demonstrated improvements in: organ donation awareness (43% vs. 31%, p < 0.0001), the belief that donation is a social responsibility (54% vs. 45%, p = 0.008), and the belief that donation helps people (91% vs. 87%, p = 0.09).
Conclusions:
A media campaign emphasizing culturally sensitive educational material can significantly influence organ donation awareness and beliefs in HA.
Related Concept Videos
Population Growth
Conservation of Small Populations
What are Populations and Communities?
What is Population Genetics?
Levels of Organization
Molecules Are Composed of Atoms, and Biomolecules Are Assembled from Molecules:
The most basic levels include atoms, molecules, and biomolecules. Atoms, the smallest unit of ordinary matter, are composed of a nucleus and electrons. Molecules...
Increased Body Temperature

