Related Experiment Video
Updated: May 28, 2026

07:51
A Protocol for Measuring Cue Reactivity in a Rat Model of Cocaine Use Disorder
Published on: June 18, 2018
Self-image bias in drug use attributions
1School of Psychology, University of Central Lancashire, Preston, UK. rlmonk@uclan.ac.uk
Summary
Personal drug use influences perceptions of others, with users attributing more "addiction" to themselves and heavy users. Non-users project less severe attributions onto themselves and light drug use in others.
Area of Science:
- Psychology
- Social Psychology
- Addiction Studies
Background:
- Understanding how personal drug use impacts perceptions of others is crucial.
- Self-image bias may influence attributions regarding drug use.
- Previous research has not fully explored the link between personal use and perceptions of other drug users.
Purpose of the Study:
- To investigate if personal drug use affects how individuals perceive other drug users.
- To explore the role of self-image bias in drug use attributions.
- To examine attributional differences between drug users and non-users.
Main Methods:
- Surveying 60 university students categorized as drug users or non-users.
- Assessing attributions (locus, control, stability) for personal/imagined drug use.
- Evaluating attributions for vignettes depicting light and heavy drug use by others.
Main Results:
- Heavy drug use generated more "addicted" attributions (dispositional locus, low control, high stability).
- Drug users made more "addicted" attributions for their own use compared to non-users' imagined use.
- Non-users' attributions for imagined use mirrored those for light drug use vignettes.
- Drug users' attributions for personal use aligned with heavy drug use vignettes.
Conclusions:
- Addiction conceptualization may stem from functional attribution processes, with "addict" labels applied to problematic (heavy) drug use.
- Self-image bias appears to operate in drug use attributions when individuals identify with the behavior.
- Findings highlight the interplay between personal experience, self-perception, and social judgment in the context of drug use.
Related Concept Videos
Self-Presentation: Self-Monitoring and Self-Handicapping
People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about the way you...
Self-Serving Bias
Self-serving bias is a cognitive phenomenon in which individuals attribute positive outcomes to internal factors such as their abilities, intelligence, or effort while attributing negative outcomes to external circumstances. This cognitive distortion helps maintain self-esteem but can also impede objective self-assessment.Theoretical Explanations of Self-Serving BiasTwo primary theories explain the self-serving bias: the cognitive explanation and the motivational explanation.The cognitive...
Fundamental Attribution Error
According to some social psychologists, people tend to overemphasize internal factors as explanations—or attributions—for the behavior of other people. They tend to assume that the behavior of another person is a trait of that person, and to underestimate the power of the situation on the behavior of others. They tend to fail to recognize when the behavior of another is due to situational variables, and thus to the person’s state. This erroneous assumption is called the fundamental attribution...
Motivational Bias
Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
Correspondence Bias
Correspondence bias, also referred to as the fundamental attribution error, describes the tendency to attribute another person’s behavior to internal characteristics rather than situational influences. This cognitive bias leads individuals to overlook external factors that may be influencing actions, thereby fostering potentially inaccurate assessments of others’ intentions and dispositions.Empirical Evidence for Correspondence BiasResearch has consistently demonstrated the prevalence of...
Theory of Attribution I: Correspondent Inference Theory
Correspondent inference theory, proposed by Jones and Davis in 1965, seeks to explain how individuals infer stable personality traits from observed behaviors. It suggests that people attribute actions to underlying dispositions rather than external circumstances, particularly when the behavior appears intentional and socially significant.Voluntary Behavior and Dispositional AttributionAccording to this theory, individuals are more likely to attribute behavior to personal traits when it appears...

