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Related Experiment Video

Updated: May 28, 2026

Errors as a Means of Reducing Impulsive Food Choice

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

Tailored nutrition education: is it really effective?

Helen Eyles¹, Cliona Ni Mhurchu

¹Clinical Trials Research Unit, School of Population Health, University of Auckland, Private Bag 92019, Auckland 1142, New Zealand. h.eyles@ctru.auckland.ac.nz

Public Health Nutrition

|October 22, 2011

Summary

Tailored nutrition education may not be effective alone, according to trials using objective measures. Further research is needed to confirm the impact of this popular nutrition education strategy.

Related Experiment Videos

Last Updated: May 28, 2026

Errors as a Means of Reducing Impulsive Food Choice

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

Area of Science:

Nutrition Science
Public Health Interventions
Behavioral Science

Background:

Tailored nutrition education has gained interest, with reviews suggesting potential effectiveness.
Most trials use subjective measures (e.g., dietary recalls), limiting true effect assessment.
Objective measures are crucial for evaluating nutrition education interventions accurately.

Purpose of the Study:

To evaluate the effectiveness of tailored nutrition education using objective outcome measures.
To synthesize findings from intervention trials that employed objective data, such as sales.
To determine the true impact of tailored nutrition education beyond self-reported data.

Main Methods:

Systematic review of intervention trials using objective outcome measures.
Inclusion of four trials: three in supermarkets (New Zealand, US) and one online (Australia).
Assessment of trial quality and analysis of findings based on objective data.

Main Results:

Three of the four trials (New Zealand, US) yielded negative or inconclusive results.
One online trial in Australia showed positive results but with limited generalizability.
Objective measures suggest tailored nutrition education is not effective as a standalone strategy.

Conclusions:

Objective outcome measures indicate tailored nutrition education is not effective alone.
Further large-scale, high-quality trials with objective measures are necessary.
Nutrition education remains important for social acceptance of broader public health initiatives.