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Related Concept Videos

Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
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Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
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Related Experiment Video

Updated: May 28, 2026

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

Because nice matters--surviving in a down economy.

Mark D Paschen

    International Journal of Orthodontics (Milwaukee, Wis.)
    |October 29, 2011
    PubMed
    Summary

    Enhance patient experience and service quality to boost practice referrals and retention. Focusing on patient satisfaction leads to a fuller schedule and increased patient loyalty.

    Area of Science:

    • Medical Practice Management
    • Patient Relations
    • Healthcare Marketing

    Background:

    • Busy professional lives can lead to neglecting patient engagement.
    • Patient attrition and difficulty attracting new patients are common practice challenges.

    Purpose of the Study:

    • To outline simple techniques for immediate implementation in medical offices.
    • To enhance patient referrals and improve patient retention.

    Main Methods:

    • Focusing on interpersonal skills: being nice to patients.
    • Providing extraordinary customer service.
    • Allocating additional time for patient interactions in treatment rooms.

    Main Results:

    • Improved patient satisfaction and loyalty.

    Related Experiment Videos

    Last Updated: May 28, 2026

    Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
    11:51

    Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

    Published on: March 2, 2011

  • Increased patient referrals.
  • Enhanced practice scheduling and revenue.
  • Conclusions:

    • Simple improvements in patient interaction and service quality significantly boost practice success.
    • Prioritizing patient experience is key to attracting and retaining patients for a thriving practice.