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Published on: August 6, 2013
Changing intentions to use smokeless tobacco: an application of the IMB model
Duane F Shell1, Ian M Newman, Christina M Perry
1Nebraska Prevention Center for Alcohol and Drug Abuse, Department of Educational Psychology, College of Education and Human Sciences, University of Nebraska-Lincoln, USA.
Objective:
To determine if the Information-Motivation-Behavioral Skills model was effective for development of a smokeless tobacco educational unit (STEU) and analysis of STEU effects.
Methods:
Structural equation modeling was used to test component relations proposed by the IMB model and STEU effects on parallel growth of IMB components.
Results:
Results confirmed IMB model component relationships and indicated that STEU effects were primarily on information with indirect effects on expectancies and self-efficacy change through information.
Conclusions:
Prevention programming needs to address all IMB model components. Organizing analysis around the IMB model provides better understanding of program outcomes.
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