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Updated: May 25, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
The near-miss effect in slot-machine gambling: modulation of feedback-related negativity by subjective value
Qiuling Luo1, Yang Wang, Chen Qu
1Psychology Research Center, South China Normal University, Guangzhou, China.
Abstract:
Near-miss plays an important role in the development of gambling addictions. In this study, we measured the neural correlates of the process by which near-miss outcomes are evaluated in simplified, static, slot-machine gambling using event-related potentials. Analysis of event-related potentials revealed that the size of FRN (feedback-related negativity) for a near miss is between the full miss and the win. These results suggest that participants distinguish among near misses, full misses, and wins during the early evaluation phase. The subjective value and objective value of outcome were assessed separately to discuss FRN on outcome evaluation. It is suggested that FRN is mediated not only by the objective value of outcomes but also by the subjective value of feedback.

