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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
1Meat and Livestock Commission, PO Box 44, Winterhill House, Snowdon Drive, Milton Keynes, UK, MK6 1AX.
Consumer demand for meat is driven by taste and price, but emerging concerns about production methods may impact future meat consumption, especially among younger demographics. The meat industry must address these issues through education and improved practices for sustained demand.
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