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Concern as motivation for protection: an investigation of mothers' concern about daughters' breast cancer risk

Lindsay Neuberger1, Kami J Silk, Doshik Yun

  • 1Department of Communication, Michigan State University, East Lansing, Michigan 48824, USA. neuberg3@msu.edu

Journal of Health Communication
|November 11, 2011
PubMed

The present study surveyed mothers with daughters (N = 386) to investigate how mothers' concern about their daughters' breast cancer risk influenced intentions to engage in preventive behaviors. Using protection motivation theory as a framework, self-efficacy, response efficacy, and level of concern were posited to influence protective behavioral intention in distinct ways. Results from regression analyses indicate that self-efficacy, response efficacy, and mothers' concern are significant predictors of intentions to engage in preventive behaviors with daughters. In addition, a content analysis of mothers' open-ended reasons for their concern about their daughters' breast cancer risk yield a list of specific concerns and trends that vary by concern level and individual comment valence. The authors discuss implications for incorporating mothers' concerns into breast cancer prevention messages as a novel strategy for campaign designers.

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