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Updated: May 27, 2026

Novel Apparatus and Method for Drug Reinforcement
Published on: August 20, 2010
Drugs' rapid payoffs distort evaluation of their instrumental uses
1Department of Commerce, University of Cape Town, Rondebosch 7701, South Africa; 151 Veterans Affairs Medical Center, Coatesville, PA 19320. george.ainslie@va.gov picoeconomics.org.
Abstract:
Science has needed a dispassionate valuation of psychoactive drugs, but a motivational analysis should be conducted with respect to long-term reward rather than reproductive fitness. Because of hyperbolic overvaluation of short-term rewards, an individual's valuation depends on the time she forms it and the times she will revisit it, sometimes making her best long-term interest lie in total abstinence.
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