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Updated: May 27, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Denise Bijlenga1, Erwin Birnie, Ben Wj Mol
1Dept, of Social Medicine, Academic Medical Centre - University of Amsterdam, The Netherlands. denise.bijlenga@gmail.com
Patient and layperson preferences for obstetric care outcomes differ. Laypersons should use time trade-off (TTO) or discrete choice experimentation (DCE); patients should use visual analogue scale (VAS) or TTO for decision-making.
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