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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Portrayal of smokeless tobacco in YouTube videos

Julie E Bromberg1, Erik M Augustson, Cathy L Backinger

  • 1Tobacco Control Research Branch, Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, 6130 Executive Blvd., EPN 4047, Bethesda, MD 20892, USA. brombergje@mail.nih.gov

Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco
|November 15, 2011
PubMed
Abstract

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