Related Experiment Video
Updated: May 27, 2026

11:51
Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
Published on: March 2, 2011
Values and sexual behaviour in central and eastern europe
Robin Goodwin1, Anu Realo, Anna Kwiatkowska
1Brunel University, UK. robin.goodwin@brunel.ac.uk.
Journal of Health Psychology
|November 25, 2011
Summary
Individual values moderately predict risky sexual activity. Those high in Openness to Change, Hedonism, and Self-Enhancement reported riskier behaviors, highlighting the need for culturally sensitive HIV interventions.
Area of Science:
- Social psychology
- Public health
- Behavioral science
Background:
- Limited understanding of individual values' role in predicting risky sexual behavior.
- Rising HIV infection rates in central and eastern Europe necessitate new predictive models.
- Existing social cognitive models do not fully account for value structures.
Purpose of the Study:
- To assess the relationship between a novel value structure and sexual behavior.
- To investigate predictors of risky sexual activity in a European context.
- To inform culturally sensitive HIV prevention strategies.
Main Methods:
- Survey administered to 503 professionals (business people, doctors, nurses) across five Eastern European countries.
- Utilized Schwartz's Portrait Values Questionnaire to assess individual values.
- Collected self-reported data on condom use, partnership history, and sexual disease history.
Main Results:
- Individual values showed a moderate but consistent association with sexual behavior.
- Higher scores on Openness to Change, Hedonism, and Self-Enhancement were linked to riskier sexual activity.
- Specific value orientations predict engagement in behaviors increasing HIV risk.
Conclusions:
- Value structures are significant, albeit moderate, predictors of sexual behavior.
- Findings underscore the importance of incorporating individual values into sexual health interventions.
- Culturally sensitive approaches are crucial for addressing the HIV epidemic in central and eastern Europe.
Related Concept Videos
Close Relationships and Culture
Culture shapes how people approach attraction, choose partners, and build long-term relationships. While some preferences in mate selection appear consistent across cultures, such as men valuing physical attractiveness and women emphasizing financial resources, cultural contexts influence how these preferences are expressed and prioritized. Marriage extends beyond romantic ideals in many societies and is deeply embedded in social, economic, and religious frameworks.The Role of Culture in Mate...
Criticisms of the Evolutionary Perspective
In a study where individuals posing as strangers offered compliments and proposed casual sex to students, the responses differed significantly based on gender. Not a single woman accepted the proposal, while 70% of the men agreed. This outcome provides a useful scenario to explore through the lens of evolutionary psychology and social learning theory, highlighting the diverse perspectives on human sexual behaviors.
Evolutionary psychology provides one explanation for these findings, suggesting...
Evolutionary psychology provides one explanation for these findings, suggesting...
Relationship Formation
What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...
Social Proof
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
Desirable Characteristics in Others
Various factors, including the type of relationship, gender, and duration of the relationship, influence the perception of desirable characteristics in others. While certain traits such as trustworthiness, cooperativeness, agreeableness, and extraversion are universally valued across all relationships, other characteristics are context-dependent and gain prominence based on specific relational dynamics.Universal and Context-Dependent TraitsTrustworthiness and cooperativeness are fundamental...
Horney's Sociocultural Approach
Karen Horney's psychoanalytic theories emphasize the potential for self-realization and the importance of addressing social and cultural, rather than biological, factors in personality development. She challenged traditional Freudian views, particularly Freud's concept of "penis envy," which she argued stemmed from cultural influences rather than inherent biological differences. Horney believed that any sense of inferiority in women was a result of societal conditioning, such as dependence on...

