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Web-based risk communication and planning in an obese population: exploratory study.
Anastasia Soureti1, Peter Murray, Mark Cobain
1Unilever Discover, Colworth Science Park, Bedfordshire, United Kingdom. Department of Public and Occupational Health and EMGO Institute for Health & Care Research, VU University Medical Centre, Amsterdam, Netherlands. natasha.soureti@unilever.com
A healthy diet is recommended for cardiovascular disease (CVD) prevention. Combining a CVD risk message with a planning tool did not significantly reduce saturated fat intake over four weeks.
Area of Science:
- Health behavior change
- Cardiovascular disease prevention
- Dietary interventions
Background:
- A healthy diet low in saturated fat and high in fiber is recommended for preventing cardiovascular disease (CVD).
- Motivating dietary changes often involves increasing awareness of individual CVD risk and facilitating planning for behavior modification.
Purpose of the Study:
- To investigate the combined effect of a web-based CVD risk message and an automated planning tool on risk perceptions, intentions, and saturated fat intake.
- To assess changes over a four-week period.
Main Methods:
- 1187 participants were recruited online and randomized into four groups: CVD risk message only, CVD risk message with planning, planning only, and a control group.
- Online self-reports were used for all outcome measures.
- Generalized linear modeling was employed for data analysis.
Main Results:
- Participants in the planning group showed increased self-perceived consumption of low saturated fat foods and intentions to change diet compared to the control group.
- No significant differences in percentage saturated fat intake changes were observed across the four conditions.
- While CVD risk messages alone improved risk perceptions aligned with age, the combination with planning did not yield greater dietary changes than control.
Conclusions:
- Combining a CVD risk message with a planning tool did not demonstrate superior reduction in saturated fat intake compared to either intervention alone.
- Further research is needed to optimize motivational and volitional strategies for effective behavior change in dietary interventions.
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