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How to deploy online guidance during a major incident
Sooria Balasegaram1, Ishani Kar-Purkayastha, Mary E Bussell
1Health Protection Agency, London, UK. Sooria.balasegaram@hpa.org.uk
Journal of Business Continuity & Emergency Planning
|December 2, 2011
Summary
User feedback on the Health Protection Agency's H1N1 influenza web resource highlights the need for specific guidance and timely updates. This informs criteria for effective web communication during public health incidents.
Area of Science:
- Public Health Communication
- Health Informatics
- Epidemic Preparedness
Background:
- The H1N1 influenza pandemic necessitated rapid dissemination of public health guidance.
- Web-based resources are crucial for communicating information during health crises.
- Evaluating user experience is key to optimizing digital health communication strategies.
Purpose of the Study:
- To assess user experiences with the Health Protection Agency's H1N1 influenza web resource.
- To derive criteria for effective web-based communication during incident management.
- To inform future strategies for national public health incident response communication.
Main Methods:
- Online questionnaire survey administered to users of the H1N1 influenza web resource.
- Quantitative and qualitative analysis of user responses.
- Assessment of user satisfaction and information needs.
Main Results:
- 74% of respondents rated the online content as 'excellent' or 'good'.
- Healthcare professionals reported higher satisfaction levels.
- Users desired more specific information and timely update alerts (e.g., text, email).
Conclusions:
- User-centered feedback is vital for refining web communication strategies during health emergencies.
- Recommendations include providing tailored information and implementing alert systems for web content updates.
- The findings support the use of similar web-based resources for future national incident management.
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