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Updated: May 26, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Advertising media and cigarette demand

Rajeev K Goel1

  • 1Illinois State University.

Bulletin of Economic Research
|December 16, 2011
PubMed

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