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Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Impact of Individuals on Individuals01:30

Impact of Individuals on Individuals

Human behavior is intricately shaped by social influences that arise from interactions with others in diverse contexts. These influences not only mold beliefs and attitudes but also drive the regulation of behaviors through both direct communication and observational learning. The study of these processes falls within the domain of social psychology, which seeks to understand how individuals are affected by and affect those around them.Mechanisms of Social InfluenceDirect social influence...
Social Foundations of Self IV: Self in Digital Communication01:30

Social Foundations of Self IV: Self in Digital Communication

Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
Causes of Social Behavior I: Actions and Characteristics of Individuals01:30

Causes of Social Behavior I: Actions and Characteristics of Individuals

The actions and characteristics of others heavily influence the causes of social behaviors. Emotional expressions serve as powerful social signals, shaping behaviors and interactions in significant ways. Whether through direct observation or subconscious processing, individuals constantly adjust their responses based on the emotions and attributes of those around them.Emotional Cues and Social ResponsesFacial expressions, tone of voice, and body language provide crucial emotional cues that...
Altruism01:03

Altruism

Altruistic behaviors are “unselfish” behaviors—those that help another individual at the expense of the individual carrying out the behavior. Despite the negative consequences for the altruistic animal, these behaviors are thought to have evolved for several reasons.

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Related Experiment Video

Updated: May 26, 2026

Assessment of Social Interaction Behaviors
06:41

Assessment of Social Interaction Behaviors

Published on: February 25, 2011

Prosocial behavior on the Net.

Lee Sproull

    Daedalus
    |December 16, 2011
    PubMed
    Summary
    This summary is machine-generated.

    Online prosocial behavior, including volunteering and charitable giving, enhances community welfare. This essay explores how the internet facilitates these actions and discusses strategies to encourage more online prosocial engagement.

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    Published on: November 15, 2014

    Area of Science:

    • Social Sciences
    • Sociology
    • Internet Studies

    Background:

    • Prosocial behavior, encompassing volunteering and charitable giving, is crucial for community welfare.
    • Offline charitable organizations are increasingly leveraging the internet to enhance their operations.
    • The internet enables new forms of volunteerism focused on creating digital public goods.

    Observation:

    • This essay examines the scope and diversity of online prosocial behavior.
    • It analyzes how established charitable organizations utilize the internet for greater efficiency and effectiveness.
    • New models of internet-based volunteerism are explored, focusing on the creation of information goods and services.

    Findings:

    • The internet offers significant potential for expanding prosocial behavior and charitable activities.
    • Effective task design, social structures, motivational cues, and trust mechanisms are key to fostering online prosociality.
    • Understanding these factors is essential for maximizing the benefits of digital volunteerism.

    Implications:

    • Increased online prosocial behavior can reshape the dynamics of local offline communities, potentially diminishing or strengthening them.
    • Strategies to encourage online prosociality can lead to innovative social enterprises and digital public services.
    • Further research is needed to fully grasp the long-term societal impacts of widespread online prosocial engagement.