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A framework for disseminating evidence-based health promotion practices.
Jeffrey R Harris1, Allen Cheadle, Peggy A Hannon
1University of Washington, Health Promotion Research Center, Seattle, Washington, USA.
Preventing Chronic Disease
|December 17, 2011
Summary
This study introduces a practical framework to improve the adoption of evidence-based health promotion practices. It emphasizes researcher-organization partnerships and social marketing for effective dissemination.
Area of Science:
- Health Promotion
- Dissemination Science
- Public Health Practice
Background:
- Wider adoption of evidence-based health promotion practices is hindered by a lack of effective dissemination strategies.
- Developing and testing dissemination approaches are crucial for translating research into practice.
- Existing literature and practical experiences highlight key components for successful dissemination.
Purpose of the Study:
- To present a practical framework for disseminating evidence-based health promotion practices.
- To guide researchers and organizations in developing and implementing effective dissemination strategies.
- To illustrate the framework's application with real-world examples.
Main Methods:
- Framework development based on dissemination literature and practical experience.
- Integration of close researcher-organization partnerships with ownership transfer.
- Application of social marketing principles to engage potential user organizations.
- Illustrative case studies: EnhanceFitness and American Cancer Society Workplace Solutions.
Main Results:
- The framework emphasizes a collaborative approach between researchers and disseminating organizations.
- Social marketing principles facilitate engagement with potential user organizations.
- Successful dissemination requires addressing practical researcher roles, including formative research and readiness assessment.
- The framework is demonstrated through two distinct health promotion programs.
Conclusions:
- A practical framework combining strong partnerships and social marketing can enhance the dissemination of evidence-based health promotion.
- Researchers play multifaceted roles in dissemination, from evidence synthesis to outcome evaluation.
- Effective dissemination strategies are essential for increasing the reach and impact of health promotion interventions.
- The presented framework and examples offer valuable guidance for public health practice and research translation.
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