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Updated: May 26, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
No-loss gambling shows the speed of the unconscious
1Sackler Centre for Consciousness Science and the School of Psychology, University of Sussex, UK. a.d.mealor@sussex.ac.uk
Abstract:
This paper investigates the time it takes unconscious vs. conscious knowledge to form by using an improved "no-loss gambling" method to measure awareness of knowing. Subjects could either bet on a transparently random process or on their grammaticality judgment in an artificial grammar learning task. A conflict in the literature is resolved concerning whether unconscious rather than conscious knowledge is especially fast or slow to form. When guessing (betting on a random process), accuracy was above chance and RTs were longer than when feeling confident (betting on the grammaticality decision). In a second experiment, short response deadlines only interfered with the quality of confident decisions (betting on grammaticality). When people are unaware of their knowledge, externally enforced decisions can be made rapidly with little decline in quality; but if given ample time, they await a metacognitive process to complete. The dissociation validates no-loss gambling as a measure of conscious awareness.
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