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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Food and Drug Administration evaluation and cigarette smoking risk perceptions

Annette R Kaufman1, Erika A Waters, Mark Parascandola

  • 1Behavioral Research Program, Division of Cancer Control and Population Sciences, National Cancer Institute, Bethesda, MD, USA. kaufmana@mail.nih.gov

American Journal of Health Behavior
|January 19, 2012
PubMed
Abstract

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