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Updated: May 25, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
J R Chumbley1, G Flandin, D R Bach
1The Wellcome Trust Centre for Neuroimaging, University College London, London, United Kingdom. j.chumbley@fil.ion.ucl.ac.uk
The brain optimally balances past experience and new information using Bayesian learning. Hippocampal responses to ambiguity enhance learning, suggesting its role in generalization and overconfidence.
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