Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Mate Choice01:20

Mate Choice

Mate choice—the decision about whom to mate with—is a type of natural selection, since animals must reproduce to pass down their genes. Mate choice is also called intersexual selection because the behavior occurs between the sexes.
Natural Selection and Mating Preferences01:06

Natural Selection and Mating Preferences

The principle of natural selection posits that organisms better adapted to their environment are more likely to survive and reproduce. This principle is closely intertwined with mating preferences, a key aspect of sexual selection, which evolutionary psychologists believe is driven by instincts to propagate one's genes. Such instincts significantly influence mating behaviors and preferences between genders.
Females, due to their biological roles in conception, pregnancy, and nursing, inherently...
Close Relationships and Culture01:29

Close Relationships and Culture

Culture shapes how people approach attraction, choose partners, and build long-term relationships. While some preferences in mate selection appear consistent across cultures, such as men valuing physical attractiveness and women emphasizing financial resources, cultural contexts influence how these preferences are expressed and prioritized. Marriage extends beyond romantic ideals in many societies and is deeply embedded in social, economic, and religious frameworks.The Role of Culture in Mate...
Desirable Characteristics in Others01:26

Desirable Characteristics in Others

Various factors, including the type of relationship, gender, and duration of the relationship, influence the perception of desirable characteristics in others. While certain traits such as trustworthiness, cooperativeness, agreeableness, and extraversion are universally valued across all relationships, other characteristics are context-dependent and gain prominence based on specific relational dynamics.Universal and Context-Dependent TraitsTrustworthiness and cooperativeness are fundamental...
Evolutionary Psychology01:20

Evolutionary Psychology

Evolutionary psychology explores the origins of human behavior and mental processes by framing them within the context of natural selection, a theory famously propounded by Charles Darwin. This field asserts that many behaviors common across human societies — ranging from instinctive fear reactions to complex social interactions — arose as evolutionary adaptations. These adaptations enhanced the survival and reproductive success of our ancestors, thereby becoming embedded in the human psyche...
Background and Environment Affect Phenotype02:27

Background and Environment Affect Phenotype

Although the genetic makeup of an organism plays a major role in determining the phenotype, there are also several environmental factors, such as temperature, oxygen availability, presence of mutagens, that can alter an organism’s phenotype.
An example of how genetic background affects phenotype can be seen in horses. The Extension gene in horses is responsible for their coat color. A wild-type gene (EE) produces black pigment in the coat, while a mutant gene (ee) produces red pigment. A...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Ten simple rules for mentoring and being mentored while neurodiverse.

PLoS computational biology·2026
Same author

Carryover Effects on Reproduction Can Buffer Against Mortality-Driven Population Declines at Elevated Developmental Temperatures.

Ecology letters·2025
Same author

Functional Allometry of Sexually Selected Traits in Tetraopes tetrophthalmus Red Milkweed Beetles (Coleoptera: Cerambycidae).

Journal of morphology·2025
Same author

The Means of Signal Divergence Early in a Host Shift.

The American naturalist·2025
Same author

Variation in thermal courtship activity curves across individuals exceeds variation across populations and sexes.

Journal of evolutionary biology·2024
Same author

Effects of the maternal social environment on the mating signals and mate preferences of adult offspring in <i>Enchenopa</i> treehoppers.

Proceedings. Biological sciences·2024

Related Experiment Video

Updated: May 25, 2026

A Method to Test the Effect of Environmental Cues on Mating Behavior in Drosophila melanogaster
08:13

A Method to Test the Effect of Environmental Cues on Mating Behavior in Drosophila melanogaster

Published on: July 17, 2017

Experience-mediated plasticity in mate preferences: mating assurance in a variable environment.

Kasey D Fowler-Finn1, Rafael L Rodríguez

  • 1Behavioral and Molecular Ecology Group, Department of Biological Sciences, University of Wisconsin-Milwaukee, Milwaukee, WI 53201, USA. kaseyff@uwm.edu

Evolution; International Journal of Organic Evolution
|January 27, 2012
PubMed
Summary

Prior experience shapes mate preferences in treehoppers, favoring mating assurance. Females showed greater selectivity with preferred signals but peak preference remained unchanged, supporting adaptive plasticity.

More Related Videos

Using the FishSim Animation Toolchain to Investigate Fish Behavior: A Case Study on Mate-Choice Copying In Sailfin Mollies
10:50

Using the FishSim Animation Toolchain to Investigate Fish Behavior: A Case Study on Mate-Choice Copying In Sailfin Mollies

Published on: November 8, 2018

Manipulation of Color Patterns in Jumping Spiders for Use in Behavioral Experiments
09:03

Manipulation of Color Patterns in Jumping Spiders for Use in Behavioral Experiments

Published on: May 21, 2019

Related Experiment Videos

Last Updated: May 25, 2026

A Method to Test the Effect of Environmental Cues on Mating Behavior in Drosophila melanogaster
08:13

A Method to Test the Effect of Environmental Cues on Mating Behavior in Drosophila melanogaster

Published on: July 17, 2017

Using the FishSim Animation Toolchain to Investigate Fish Behavior: A Case Study on Mate-Choice Copying In Sailfin Mollies
10:50

Using the FishSim Animation Toolchain to Investigate Fish Behavior: A Case Study on Mate-Choice Copying In Sailfin Mollies

Published on: November 8, 2018

Manipulation of Color Patterns in Jumping Spiders for Use in Behavioral Experiments
09:03

Manipulation of Color Patterns in Jumping Spiders for Use in Behavioral Experiments

Published on: May 21, 2019

Area of Science:

  • Evolutionary Biology
  • Behavioral Ecology
  • Sexual Selection

Background:

  • Mate preferences can be influenced by prior experience with sexual signals.
  • This experience-mediated plasticity has significant implications for sexual selection dynamics.
  • Two key hypotheses, mating assurance and mismating avoidance, explain the evolution of such plasticity.

Purpose of the Study:

  • To investigate the evolution of experience-mediated plasticity in mate preferences.
  • To test whether prior exposure to sexual signals alters mate choice in Enchenopa treehoppers.
  • To differentiate between mating assurance and mismating avoidance as drivers of this plasticity.

Main Methods:

  • Female Enchenopa binotata treehoppers were exposed to varying signal frequencies (preferred, above, below, none).
  • Mate preference and selectivity were measured based on female responses to different signal treatments.
  • The study analyzed how signal experience impacts peak preference and overall selectivity.

Main Results:

  • Females exposed to preferred signals exhibited significantly higher selectivity.
  • Prior signal experience did not alter the peak preference of the females.
  • Selectivity varied with experience, supporting the mating assurance hypothesis.

Conclusions:

  • Experience-driven plasticity in mate preferences favors mating assurance, ensuring reproduction when preferred mates are scarce.
  • This adaptive plasticity can influence sexual signal evolution and reproductive isolation.
  • Such plasticity may enhance colonization success in new environments with rare preferred mates.