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A fluoridation campaign: the Phoenix experience.

K G Smith1, K A Christen

  • 1Phoenix College Dental Hygiene Program, AZ.

Journal of Public Health Dentistry
|January 1, 1990
PubMed
Summary
This summary is machine-generated.

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Phoenix successfully implemented water fluoridation after a 16-month campaign. Profluoridationists utilized innovative marketing and media collaboration to overcome challenges and gain public and political support for this public health measure.

Area of Science:

  • Public Health
  • Health Policy
  • Community Health

Background:

  • Phoenix, a major US city, was historically one of the largest non-fluoridated urban centers.
  • The decision to fluoridate water followed a significant public health debate and advocacy effort.

Purpose of the Study:

  • To document the strategies employed in a successful campaign for water fluoridation in Phoenix, Arizona.
  • To analyze the methods used to garner public and political support for community water fluoridation.

Main Methods:

  • A 16-month profluoridation campaign was implemented.
  • Key strategies included novel marketing, media collaboration, and public education.
  • Expert testimony and reference materials were utilized to support the initiative.

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Main Results:

  • The city council approved water fluoridation on January 31, 1989.
  • Public support was achieved through petition efforts and positive media coverage.
  • Political support was secured via a targeted educational strategy.

Conclusions:

  • A well-organized, albeit resource-limited, campaign can achieve public health policy changes.
  • Effective communication and strategic engagement are crucial for successful water fluoridation initiatives.
  • Phoenix's adoption of water fluoridation marked a significant shift in public health policy for a major US city.