Imagination and society: the role of visual sociology

The paper presents the field of Visual Sociology as an approach that makes use of photographs, films, documentaries, videos, to capture and assess aspects of social life and social signals. It overviews some relevant works in the field, it deals with methodological and epistemological issues, by raising the question of the relation between the observer and the observed, and makes reference to some methods of analysis, such as those proposed by the Grounded Theory, and to some connected tools for automatic qualitative analysis, like NVivo. The relevance of visual sociology to the study of social signals lies in the fact that it can validly integrate the information, introducing a multi-modal approach in the analysis of social signals.