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Related Experiment Video

Updated: May 25, 2026

Errors as a Means of Reducing Impulsive Food Choice

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

Do implicit measures of attitudes incrementally predict snacking behaviour over explicit affect-related measures?

Karen Ayres¹, Mark T Conner, Andrew Prestwich

¹Institute of Psychological Sciences, University of Leeds, UK. k.ayres@leeds.ac.uk

|February 14, 2012

Summary

This summary is machine-generated.

Implicit attitudes toward food do not predict dietary choices when taste preferences are considered. This finding suggests palatability is a key factor influencing food selection, not just subconscious biases.

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Area of Science:

Psychology
Nutrition Science
Behavioral Science

Background:

Previous research indicates a link between implicit attitudes and dietary behaviors.
However, the predictive power of implicit attitudes on food choices, after accounting for explicit taste preferences, remains unclear.

Purpose of the Study:

To investigate if implicit attitudes predict dietary behavior beyond explicit measures of palatability.
To assess the validity of implicit attitude measures (Implicit Association Test) against self-reported and objective food choices.

Main Methods:

Two prospective studies were conducted.
Implicit Association Test (IAT) and explicit measures of palatability and health attitudes were assessed.
Self-reported and objective food choices (fruit vs. chocolate) were recorded.

Main Results:

Implicit attitudes correlated with food choices in both studies.
However, implicit attitudes did not significantly predict food choice when explicit palatability measures were controlled.
This pattern held true despite variations in IAT category labels.

Conclusions:

Implicit attitudes may not be a significant predictor of dietary behavior when food palatability is considered.
Understanding the unique variance in dietary behaviors requires accounting for factors like palatability.
Findings can inform more effective dietary behavior change interventions.