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Related Concept Videos

Community Based Intervention01:30

Community Based Intervention

Community-based interventions in mental health represent a paradigm shift from institution-centered care to treatments embedded within the fabric of local communities. By prioritizing inclusion and leveraging existing societal structures, this approach fosters a supportive environment conducive to addressing mental health challenges while promoting individual dignity and agency.
Foundations of Community Mental Health Programs
Central to the success of community-based interventions is the...
Framing Effects03:26

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...
Impression Management Techniques IV: Altercasting01:14

Impression Management Techniques IV: Altercasting

Altercasting is a strategic communication technique in which an individual imposes a specific identity or social role onto another person to influence their behavior and shape the interaction. By presuming a role—such as “responsible leader” or “patient person”—altercasting encourages the target to conform to that identity, often aligning their behavior with the expectations associated with the role. The power of this tactic lies in its subtlety; once a role is assigned, it becomes socially...
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Impact of Social Context on Individuals01:21

Impact of Social Context on Individuals

Social psychology examines how the real or imagined presence of others influences individuals' thoughts, feelings, and behaviors. A key concept in this field is the role of social context in shaping behavior. The same individual may act differently depending on the social setting, due to the varying expectations and norms associated with each environment. This context-dependent behavior illustrates the influence of social roles, which prescribe appropriate conduct in specific situations.Social...
Routes of Persuasion02:20

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?

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Related Experiment Video

Updated: May 24, 2026

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
14:43

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting

Published on: January 12, 2018

Formative research for a community-based message-framing intervention.

Josefa L Martinez1, Amy E Latimer, Susan E Rivers

  • 1Health, Emotion, and Behavior Laboratory, Department of Psychology, Yale University, New Haven, CT, USA. josefa.martinez@yale.edu

American Journal of Health Behavior
|February 29, 2012
PubMed
Summary
This summary is machine-generated.

Community health interventions for medically underserved adults should address barriers at all levels and leverage existing networks. Tailoring messages to literacy needs is crucial for promoting physical activity and healthy eating.

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Involving Individuals with Developmental Language Disorder and Their Parents/Carers in Research Priority Setting
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Involving Individuals with Developmental Language Disorder and Their Parents/Carers in Research Priority Setting

Published on: June 6, 2020

Related Experiment Videos

Last Updated: May 24, 2026

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting
14:43

A Novel Method for Involving Women of Color at High Risk for Preterm Birth in Research Priority Setting

Published on: January 12, 2018

Involving Individuals with Developmental Language Disorder and Their Parents/Carers in Research Priority Setting
06:16

Involving Individuals with Developmental Language Disorder and Their Parents/Carers in Research Priority Setting

Published on: June 6, 2020

Area of Science:

  • Community Health
  • Health Communication
  • Health Disparities

Background:

  • Medically underserved adults face barriers to healthy lifestyles.
  • Interventions must consider individual, community, and policy factors.
  • Limited-literacy populations require tailored health messages.

Purpose of the Study:

  • To inform a community-based message framing intervention.
  • Encourage physical activity and fruit and vegetable consumption.
  • Target medically underserved adults with limited literacy.

Main Methods:

  • Key informant interviews
  • Focus groups
  • Surveys with limited-literacy Hispanics in the northeastern United States.

Main Results:

  • Identified barriers at individual, community, and policy levels.
  • Found existing networks among local organizations and officials.
  • Networks can be leveraged for healthy lifestyle initiatives.

Conclusions:

  • Health communication interventions must address neighborhood realities.
  • Interventions must consider the literacy levels of the target population.
  • Existing networks of providers and consumers are vital for success.