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Formative research for a community-based message-framing intervention
Josefa L Martinez1, Amy E Latimer, Susan E Rivers
1Health, Emotion, and Behavior Laboratory, Department of Psychology, Yale University, New Haven, CT, USA. josefa.martinez@yale.edu
Objective:
To inform a community-based message framing intervention encouraging physical activity and fruit and vegetable consumption among medically underserved adults.
Method:
Key informant interviews, focus groups, and a survey were conducted with limited-literacy Hispanics in the northeastern United States.
Results:
Barriers to healthy lifestyle behaviors exist at individual, community, and policy levels. A strong degree of networking among local organizations and elected officials exists that can be used to encourage healthy lifestyle initiatives.
Conclusions:
Community-based health communication interventions must address neighborhood realities, the literacy levels of the target population, and existing networks of providers and consumers.
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