Meeting the health promotion challenge through a model of shared responsibility

AT&T's Total Life Concept (TLC) program has incorporated a multidimensional strategy for health promotion that attempts to avoid the pitfalls of a unifocal individual approach. Combining individual, organizational, and environmental health promotion efforts, TLC has adopted an "ecological" model, which is described in this chapter. The central philosophy that unifies these three dimensions is a "shared responsibility" for health care.