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Updated: May 24, 2026

'Boden Food Plate': Novel Interactive Web-based Method for the Assessment of Dietary Intake

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Using Google Analytics as a process evaluation method for Internet-delivered interventions: an example on sexual

Rik Crutzen¹, Johanna L Roosjen, Jos Poelman

¹Department of Health Promotion, Maastricht University/CAPHRI, PO Box 616, 6200 MD Maastricht, The Netherlands. rik.crutzen@maastrichtuniversity.nl

Health Promotion International

|March 2, 2012

Summary

Google Analytics effectively evaluated an internet-delivered sexual health website, tracking over 850,000 visitors. This method provides valuable insights into user behavior for digital health interventions.

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Area of Science:

Digital Health
Health Informatics
Public Health

Background:

Internet-delivered interventions are expanding in health promotion.
Process evaluation is crucial for optimizing these interventions.
Website analytics offer a potential solution for process evaluation.

Purpose of the Study:

To demonstrate Google Analytics as a process evaluation method for internet-delivered interventions.
To analyze visitor behavior on a sexual health website.
To assess the utility of web analytics in health promotion.

Main Methods:

Utilized Google Analytics to track website visitors over 21 months (March 2009-December 2010).
Collected data on visitor behavior, origin, and content exposure.
Analyzed data from 850,895 unique visitors.

Main Results:

Identified key visitor behaviors and engagement patterns.
Determined primary sources of website traffic.
Mapped content consumption across different user segments.
Average visit duration was 5 minutes and 7 seconds.

Conclusions:

Google Analytics is a viable and effective tool for process evaluation of internet-delivered health interventions.
Web analytics provide actionable data for improving digital health promotion strategies.
This approach is highly relevant for the growing field of online health interventions.