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Related Experiment Video

Updated: May 24, 2026

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
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The Affect Misattribution Procedure: hot or not?

Christophe Blaison1, Roland Imhoff2, Isabell Hühnel1

  • 1Department of Social and Organisation Psychology, Humboldt-Universitat zu Berlin.

Emotion (Washington, D.C.)
|March 7, 2012
PubMed
Summary
This summary is machine-generated.

The Affect Misattribution Procedure (AMP) may not rely on emotion. This study found nonaffective processes, not affect-based ones, drive AMP results, suggesting it is a "cold" rather than "hot" measure.

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Last Updated: May 24, 2026

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Area of Science:

  • Implicit social cognition
  • Psychological measurement

Background:

  • The Affect Misattribution Procedure (AMP) is widely used in implicit social cognition research.
  • Its underlying psychological mechanisms remain poorly understood.

Purpose of the Study:

  • To investigate whether affect-based processes truly underlie the AMP.
  • To differentiate between affective and nonaffective influences on AMP performance.

Main Methods:

  • A modified Affect Misattribution Procedure (AMP) was developed to isolate affective and nonaffective components.
  • Three empirical studies were conducted using the modified AMP.

Main Results:

  • Consistent evidence emerged supporting the role of nonaffective processes in the AMP.
  • No evidence was found for the involvement of affect-based processes.

Conclusions:

  • The AMP appears to function through nonaffective mechanisms, challenging its "hot" (affect-based) interpretation.
  • Results suggest the AMP is a "cold" cognitive measure, impacting its application in implicit bias research.