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Related Experiment Videos

Developing hospital identity manuals: a reference tool for illustrators.

J A Schaffer1, S B Zimmerman

  • 1Saint Joseph Hospital, Chicago, Illinois.

The Journal of Biocommunication
|January 1, 1990
PubMed
Summary

Medical illustrators can create hospital identity manuals to guide visual communications. This study details the development of such a manual, offering recommendations for other illustrators undertaking similar projects.

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Area of Science:

  • Medical Illustration
  • Healthcare Marketing
  • Visual Communications

Background:

  • Hospitals increasingly use marketing, requiring standardized visual identities.
  • Medical illustrators are increasingly involved in developing hospital branding and graphic standards.

Purpose of the Study:

  • To document the process of developing a hospital identity manual.
  • To provide recommendations for medical illustrators tasked with creating hospital identity manuals.

Main Methods:

  • A literature review on existing hospital identity manuals was conducted.
  • A checklist survey of current identity manuals was performed.
  • The findings informed the development of a new hospital identity manual.

Main Results:

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  • Key elements and best practices for hospital identity manuals were identified.
  • A comprehensive hospital identity manual was successfully developed.
  • Recommendations for illustrators were formulated based on the study.

Conclusions:

  • Medical illustrators play a crucial role in establishing consistent hospital visual identities.
  • The study provides a practical framework and guidance for creating effective hospital identity manuals.
  • This work supports medical illustrators in contributing to hospital branding initiatives.