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Enhancing the online presence of a dental practice
1drneilmcleod@yahoo.com
The Journal of Prosthetic Dentistry
|April 6, 2012
Abstract:
This article describes methods for enhancing the online presence of a dental practice to gain market share and facilitate communication with current and prospective patients. Topics discussed include creation of a website that will help patients easily locate the practice. The importance of back links and embedded keywords is stressed. A method for identifying competitors' online marketing strategies also is presented, along with discussions of patient reviews and pay-per-click advertising options.
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