Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Operant Conditioning01:21

Operant Conditioning

Operant conditioning, a key concept in behavioral psychology, involves using reinforcement and punishment to alter the likelihood of a behavior being repeated. B.F. introduced this type of conditioning. Skinner focused on voluntary behaviors and the consequences that follow them, influencing whether these behaviors will be strengthened or diminished.
Reinforcement in operant conditioning can be positive or negative, both of which serve to increase the likelihood of a behavior. Positive...
Law of Effect01:06

Law of Effect

B.F. Skinner, a prominent figure in behavioral psychology, introduced operant conditioning by emphasizing the role of consequences in shaping behavior. This theory builds upon the law of effect proposed by Edward Thorndike, which posits that behaviors followed by satisfying outcomes are likely to be repeated. In contrast, those followed by unsatisfying outcomes are less likely to recur.
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle boxes...
Cause and Effect01:53

Cause and Effect

While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually causing the systematic movement in our variables of interest. For instance, as sales in ice cream increase, so does the overall rate of crime. Is it possible that indulging in your favorite flavor of ice cream could send you on a crime spree? Or, after committing crime do you think you might decide to treat yourself to a cone?
Operant Conditioning Intervention01:24

Operant Conditioning Intervention

Operant conditioning serves as a foundational principle in therapeutic interventions aimed at modifying maladaptive behaviors. Central to this approach is the notion that behaviors, both adaptive and maladaptive, are learned through reinforcement. By analyzing the environmental factors that reinforce problematic behaviors, clinicians can design interventions to weaken these reinforcements and replace maladaptive behaviors with healthier alternatives.
In operant conditioning, behaviors that are...
Associative Learning01:27

Associative Learning

Associative learning is a fundamental concept in behavioral psychology, wherein a connection is established between two stimuli or events, leading to a learned response. This process is critical in understanding how behaviors are acquired and modified. Conditioning, the mechanism through which associations are formed, can be divided into two main types: classical conditioning and operant conditioning, each elucidating different aspects of associative learning.
Classical conditioning, also known...
Behavior Modification01:21

Behavior Modification

Behavioral approaches have often been criticized for ignoring mental processes and focusing solely on observable behavior. However, these approaches provide an optimistic perspective for individuals seeking to change their behaviors. Rather than concentrating on intrinsic personality traits, behavioral approaches suggest that even longstanding habits can be modified by changing the reward contingencies that maintain them.
A real-world application of operant conditioning principles is applied...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Definitions and usage, or a rose by any other name smells as sweet.

The Behavior analyst·2012
Same author

A theory-based treatment of psychotic symptoms in schizophrenia: treatment successes and obstacles to implementation.

The Journal of genetic psychology·1998
Same author

Reinforcement history: a concept underutilized in behavior analysts.

Journal of behavior therapy and experimental psychiatry·1996
Same author

Sitzfleisch 2: the Platzgeist and cognitive environmental psychology.

Annals of the New York Academy of Sciences·1994
Same author

Connections: a search for bridges between behavior and the nervous system.

Annals of the New York Academy of Sciences·1992
Same author

Cognitive therapy: a misunderstanding of B. F. Skinner.

Journal of behavior therapy and experimental psychiatry·1992

Related Experiment Video

Updated: May 23, 2026

Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE
06:57

Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE

Published on: May 14, 2019

The verbal operant: Cause and/or effect

K Salzinger

    The Analysis of Verbal Behavior
    |April 6, 2012
    PubMed
    Summary

    No abstract available in PubMed .

    More Related Videos

    Using Eye Movements Recorded in the Visual World Paradigm to Explore the Online Processing of Spoken Language
    09:27

    Using Eye Movements Recorded in the Visual World Paradigm to Explore the Online Processing of Spoken Language

    Published on: October 13, 2018

    Related Experiment Videos

    Last Updated: May 23, 2026

    Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE
    06:57

    Modeling Verbal Behavior Deficits with the Stimulus Control Ratio Equation, SCoRE

    Published on: May 14, 2019

    Using Eye Movements Recorded in the Visual World Paradigm to Explore the Online Processing of Spoken Language
    09:27

    Using Eye Movements Recorded in the Visual World Paradigm to Explore the Online Processing of Spoken Language

    Published on: October 13, 2018