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Translating the covenant: The behavior analyst as ambassador and translator
The Behavior Analyst
|April 6, 2012
Summary
Behavior analysts must improve their public image by carefully choosing language. Revising terms like "punishment" can reduce confusion and hostility, fostering better communication with diverse audiences.
Area of Science:
- Behavioral science
- Applied behavior analysis
Background:
- The language used in behavior analysis can create misunderstandings and negative reactions from the public.
- Conceptual revisions, such as with the term "punishment," have led to communicative confusion and hostility.
Purpose of the Study:
- To highlight the importance of language and image in behavior analysis.
- To provide recommendations for improving the dissemination of behavior analysis.
Main Methods:
- The study discusses the impact of specific terminology on audience perception.
- It emphasizes the need for behavior analysts to act as "ambassadors" and "translators" to nonbehavioral audiences.
Main Results:
- Current language practices in behavior analysis can alienate or confuse general and professional audiences.
- Adopting a more accessible communication strategy is crucial for effective influence.
Conclusions:
- Behavior analysts need to be mindful of how their language is interpreted to manage their professional image.
- Recommendations are provided for promoting, translating, and disseminating behavior analysis effectively.
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